Inside P&G’s Integrated Growth Strategy

11/26/2024

A man and woman stand in a kitchen. They are washing dishes.

Discover P&G’s five key choices to better serve people worldwide.

P&G’s integrated growth strategy is all about delighting and serving people. We aim to truly know them, understand their lives and how we can support them in small, meaningful ways, every day. Whether it’s removing tough laundry stains, giving a “dentist clean” feeling after brushing, or ensuring clean floors without sacrificing performance, we’re here to help.

In a recent meeting with analysts and investors, our senior leaders shared how we are delivering against the Company’s integrated growth strategy, which is built on five key choices.

The 5 Key Choices and What They Mean
P&G’s five key choices keep our teams focused on winning and what matters most – the people we serve. These include:

A portfolio of daily-use products where performance drives brand choice. That means when people are choosing products for their daily jobs to be done — cleaning their hair or skin, doing their laundry or dishes, or diapering their baby — they choose based on how well the products perform. Our goal is to offer the best products, making sure shoppers pick us every time because they trust our brands are superior in performance, quality and value.

Superior performance and quality across our product, packaging, brand communications, retail executions and value. When people use our products, we want the value to shine through with each interaction along the product journey — from the moment you take it off the shelf to when you use it at home. We want people to think, “Wow! That was great and so worth it.”
P&G is committed to productivity in everything we do. It allows us to deliver products at a great value, invest in our business and our people, and continually find new ways to bring shoppers the products they love.

A man in a grey cap and grey t-shirt stands in a manufacturing plant as he holds a green plastic pack of Bounty paper towels.

P&G operates in highly competitive industries and an increasingly dynamic world. When the world shifts, we must shift too with a mindset towards innovation and constructive disruption or challenging the status quo to find even better solutions that drive progress. When we adapt, create new trends and embrace new technologies, we shape our Company and the industry toward a better future.
None of this would be possible without a dedicated team of P&G people. We’ve built an organization structure that enables employees to be empowered, agile and accountable in bringing our strategy to life in service to consumers.

A man and woman walk together through a wide office hallway. A large bay of windows lines the wall on the right, and additional employees are in the background.

This is a winning strategy, now and for the future. It’s centered on understanding and serving people all over the world, which has been core to our business from day 1. Each part of the strategy needs to be delivered. It is not a menu to pick and choose from, because the real advantage comes in being able to do all of these things at the same time, together.

Over the next several months, we will share stories from P&G senior leaders on the business strategy and how they are putting it into action. Watch our social channels and blog to learn more.

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