UPS CFO on Amazon pullback and driving a growth strategy
Good morning. UPS continues to lean into a strategy positioning it for long-term growth—one that required shrinking its decades-long partnership...
CFO
CFO evolution: strategic vision and tech in finance
To do so, CFOs should listen to feedback, understand sources of concerns and address issues in an emotionally supportive and...
Top CFO growth strategy is AI by a nose
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. In this...
Empowering CMOs to speak the language of the CFO
Singing from the same hymn sheet The traditional (and dated) view of marketing operating as a siloed cost centre stems...
Your next bank marketing campaign? Win over your own CFO.
A version of this article first appeared in the October BAI Executive Report: Anticipating banking’s 2025 marketing trends. Check out more...
WSJ CMO Sherry Weiss on the power of speaking the language of the CFO in B2B
As part of The Drum’s B2B Focus, the Dow Jones executive shares insights from her own experience of collaborating with...
