Source Partners with Skipton Business Finance for PR Strategy

Leeds-based agency Source has secured a significant PR brief with Skipton Business Finance.
- Skipton Business Finance aims to enhance its brand awareness among SMEs in the UK.
- Source will focus on PR, digital marketing, and SEO strategies to support this goal.
- The partnership reflects Source’s expertise in the finance sector and successful past performance.
- This collaboration marks Source’s continued growth and expansion within the financial industry.
The Leeds-based, performance-led marketing communications agency, Source, has recently been awarded the PR strategy brief by Skipton Business Finance. As a nationwide provider of capital solutions, Skipton Business Finance supports small and medium enterprises (SMEs) across the UK in achieving their aspirations by providing essential capital solutions. Leveraging Source’s expertise aims to enhance Skipton’s brand visibility and online presence.
Skipton Business Finance seeks to increase its awareness among SMEs and reinforce its brand’s standing in core sectors such as recruitment and manufacturing. It also plans to expand into new areas, aiming to capture a wider audience. By collaborating with Source, Skipton aims to build a robust PR and digital marketing strategy that will effectively engage potential clients.
Matthew Shepherd, the Chief Commercial Officer at Skipton Business Finance, expressed his enthusiasm for the partnership, noting the strategic and creative capabilities of Source. He highlighted Source’s proven track record in delivering excellent outcomes for finance sector clients. ‘Source really impressed us with its strategic thinking, creative ideas and proven track-record in delivering excellent results for clients also in the finance industry. They join the business at such an exciting time, given that we’re eager to grow and build new, positive relationships.’
Daniel Kennedy, Director at Source, emphasised the opportunity this partnership presents, both in terms of expanding their portfolio and utilising their expertise in digital and PR strategies. ‘It’s great to expand our portfolio of finance clients and deliver our expertise in PR, digital strategies, and marketing solutions,’ he stated, reflecting on the potential to further build on Skipton’s reputation.
This engagement with Skipton Business Finance is part of Source’s broader success, following recent wins with UVAC, Northern Trek, Stridon, and CMP Products. Source continues to provide strategic guidance across PR, SEO, and digital media to a diverse array of UK clients, indicative of its growing influence in the marketing communications field.
The collaboration between Source and Skipton Business Finance signifies a strategic move to enhance brand visibility and expand sector influence.
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